My Domain or IP is Blacklisted. How do I fix it?
If you have received a notification from either OPTIZMO or an Email Partner that your Opt-Out IP or Domain appears on a blacklist, the way to remediate the issue is by simply setting up a new one. Fortunately, this is a quick and simple process, and you have self-managed options, as well as easy, low-cost solutions available through our platform.
A "blacklisting" or other flag on any IP or Domain associated with your account could impede deliverability, and/or cause your Email Partners to stop deployment of your campaigns***.
Below is a link to additional information on how this might have happened:
Why was my IP/Domain Blacklisted?
For a blacklisted IP, requesting a Premium Domain including a fresh Dedicated IP is the remedy, using our Managed Domain and IP Services. For a Domain blacklisting, you have several options which we will detail further below.
In accordance with OPTIZMO’s Terms of Service (view here) (Section 13, Domain Services), when you begin SUPPRESS service, your account is assigned by default to a Shared IP, using a single Complementary Domain for generating any needed Opt-Out Links for your campaigns. A Premium Domain with its own Dedicated IP is an option you may upgrade to at any time, for a small monthly fee.
Once you purchase your new Premium Domain, when ready, we will notify you that the new Domain/IP combination is available in your account. This will insulate your campaigns from the potential bad actions of other clients’ partners on a Shared IP. We highly recommend taking the isolation strategy even further by either purchasing additional Custom Domains of your own through any registrar of your choice, or via our Managed Domains Service right in your account, and assigning them to individual Mailers.
More information on all of these options may be found here:
What is the difference between Shared and Dedicated IP Address?
What is the difference between the Premium, Basic, and Custom Domains?
Below is a link to guide you through requesting your new OPTIZMO managed Basic Domain, or Premium Domain with Dedicated IP^:
How to Add an OPTIZMO Managed Domain or Dedicated IP to Your SUPPRESS Account
And this article will guide you through adding your own self-purchased/managed Custom Domains:
How to Add a Custom Domain to Your SUPPRESS Account
***Because OPTIZMO has no involvement with the actions which most commonly lead to the blacklisting of IPs or domains, i.e. the sending/deployment of email messages, OPTIZMO can neither control nor be legally obligated to remediate any blacklisting events or the impacts thereof. These conditions are inherently accepted by all customers and users under the above-linked Terms of Service. Please contact us at email@example.com with any additional questions.
^ Bulk discounts for 5+ Basic or Premium domains are available! Please contact firstname.lastname@example.org or your account manager for additional options to suit your needs.