Creative Distribution Manager (CDM) is available in all Enterprise and Network type accounts. Simply contact your account rep for activation. CDM adds functionality which will allow you to easily distribute your Creative Assets, along with your Suppression File and Opt-Out Link to your Mailer partners, all in one place. This article will guide you through setting up and maintaining this functionality.
Once CDM is enabled, its settings and functionality will be found in multiple areas of the system:
- Default Settings
- Opt-Out Lists
There are various HTML Variables, or “tokens”, available for use with CDM. These tokens may be coded into your HTML creative assets, and the unique values supplied for the Opt-Out Link, Opt-Out Text Variables, Mailer ID URLs (Tracking Links) will automatically be added in place of the appropriate token.
Use of these tokens and the auto-embedding functionality is completely optional. We will call out token functionality and other key information in this article within "Note" boxes, as seen just above.
To begin setting up your CDM functionality, navigate to the Settings area of your account.
Here, you can define a set of approved:
- From Lines - Approved sender email addresses that it will appear the message is being delivered from.
- Subject Lines - Approved subject lines that will appear in the Subject field of the email message.
- General Instructions - Any general info around the details of the creative, or the offer itself. Where to place any links, acceptable alterations to the creative, etc.
- Opt-Out Text Variables - This Variable would be language you wish mailers to use, which actual email recipients will see and click on to reach your unsubscribe page. Examples may be "Click here to unsubscribe", or "Follow this link to unsubscribe".
Opt-Out List and Campaign Settings
In addition to setting the above approved items at a Default level, you may also designate specifics for individual Campaigns or Opt-Out Lists, overriding the Default level setting.
Edit the Campaign or Opt-Out List of choice, and you will see the same fields as in the Default Settings.
Clickable links allow you to switch between using the Default Settings, or overriding them.
Mailer specific settings are related to their IDs (or, Tracking Links), and the HTML Variables available for auto-embedding those IDs to their creative.
Edit any Mailer profile to view and manage these options.
Uploading your Creative
Once you have added your approved Subject Lines, From Lines, Instructions, Opt-Out Text Variables and Mailer IDs, it’s time to add your HTML code and/or Text versions of your Creative to your Campaigns.
- Begin at any Campaign Profile Page
- Scroll down the Campaign Creatives section
- Click Add Creative
- Name this Creative
- Enter your HTML code
You will also see a full list of the HTML Variables available for use in your code.
- Upload your text version of the email creative.
- Choose whether to send your images with the creative.
Finally, there are Start/End options, so you may set beginning and expiration dates to this specific Creative.
Now that your Mailers will be receiving their Creative for the Campaign along with the proper Suppression List, let’s look at how they will see things.
The Mailer will be presented with all the Creative you have assigned to this Campaign. They may select which one(s) they’d like to download, and also choose to download any attached images for re-hosting. The Enlarge option will blow the Creative up, for a better view of how it will render in their browser.
Below this area, your mailer will see their normal options of downloading the Suppression File, or uploading their Opt-In List for cleansing within OPTIZMO.
What is Downloaded?
The Mailer will receive a zip file with all selected Creative assets, as well as the applicable Suppression List and other items, all neatly tucked into one file.
We hope this introduction to Creative Distribution Management was helpful. Please contact firstname.lastname@example.org with any questions.