Opt-Outs Handled by a 3rd Party
Overview
Some Advertisers will want to use their own Opt-Out landing page to capture Opt-Outs. In this scenario we will distribute the Opt-Out Link you provide instead of creating a OPTIZMO Opt-Out Link. This article will walk you through how to setup an Opt-Out List to use your own Opt-Out Link.
Steps
1). Hover over the Opt-Out Lists tab in your main navigation bar and select View Opt-Out Lists. (In a Network account, hover over the Advertiser tab and select View All Opt-Out Lists).
*Please note: if you are creating a new Opt-Out List select Create a List. To find out more about how to create an Opt-Out List and what types of lists you can create, view this article Creating an Opt-Out List.
2) From the Opt-Out List page, select the name of the Opt-Out List you would like to add your Opt-Out Link to.
3). Select the Edit Opt-Out List button from the List Profile page.
4). You should be now be on the Setting's page for this list. Scroll down to the section called Handling Opt-Out's and enable the option Opt-Outs are handled by a third party. This will open a text box where you can type/paste your Opt-Out Link URL.
5). After you have added your Opt-Out Link URL, save your changes by pressing the Update List button at the bottom of the page.
Now the Opt-Out Link that gets distributed to your Mailers/Publishers for this list will be the link you provided.
*Please note - since you are using your own Opt-Out landing page, the Opt-Outs being captured are not being added directly to the list in SUPPRESS. You will need to set up a Transfer to the Opt-Out List to make sure the Opt-Out List being distributed to your Mailers/Publishers is update today. Here is an article that will show you how to set up a Transfer.
If you have any questions, please contact support: support@optizmo.com.