How do I use the One-Click Opt-Out feature?
One-Click Opt-Out allows an email recipient to unsubscribe from your email without having to type their email address.
The end-user experience will route the click from the email creative to your Confirmation page, bypassing the usual landing page where they would otherwise manually enter their email address.
To enable this function, you will direct your Mailer to append "&email=" to the end of the Opt-Out Link they receive from the system when they access your Suppression File. Bear in mind that additional configuring in their ESP may be required, to ensure the email can be passed through to that variable.
Below is an example of what the link will look like in the browser:
*Please note - you have to be using a OPTIZMO generated Opt-Out Link for the One-Click Opt-Out to work.