Overview 

This article will show you how to create an SMS Opt-Out List in your SUPPRESS account.  If you don't have this option available, please contact your account manager or support@optizmo.com

Steps

1. 1. To begin, select the Opt-Out Lists option under the Configuration menu (In a Network account, Opt-Out Lists are created at the Advertiser Profile Level by selecting the Advertisers menu option).
   2. From the Opt-Out Lists page, select the Create a List button. (In a Network account, select the Advertiser's name you need to create an Opt-Out List for and then select Create a List from the Advertiser's Profile page).
   3. Enter the List Name, a Notification Email Address, and Opt-Out Type. The Notification Email will receive import notices, and when someone manually adds/deletes an email to/from this list.  Whereas the Opt-Out Type is where you designate whether this list will be storing email or phone numbers.
   4. In the Handling Opt-Outs section, you may select your preferred option from the following choices:
      Use Default Settings - this will point to the Opt-Out Page that can be found on your Account Settings page: Account Settings.  For Advertisers that plan on using one Opt-Out Page for all campaigns/offers in your account, having this option enabled at the list level is the most common practice.
      Use Internal Opt-Out Page - SUPPRESS will provide your users with a basic unsubscribe page and follow with a confirmation page once the Opt-Out Request has been processed. Most Advertisers will use this option at the list level if they don't want to use the Opt-Out Landing Page found on the Default Settings page.
      Opt-Outs are handled by a third party - SUPPRESS will NOT generate Opt-Out Links for this list.
   5. If you chose the Use Internal Opt-Out Page option in Handling Opt-Outs, then a section will appear allowing you to customize the Opt-Out Page Styling of your Landing Page, Confirmation Page, and Privacy Page. In addition, the Settings tab provides an extra function called Send Opt-Out Copy. After the user unsubscribes from your campaign, SUPPRESS can send the Opt-Out phone number to you for recording on your own system via a specified URL.
   6. Next, you can select Storage Settings.  This is asking for the format of the data that you will be uploading to this list.  If the data is in plain text, the most common setting is Plain & MD5.  This will allow you to distribute your data in either plain text or MD5 to your Affiliate partners or for internal purposes. 
      
      *Please note - the Storage Settings refers to how we are going to store the data that you import and also that is collected through our Opt-Out Links.  Whereas the Affiliate Access section [link to article] found on your Settings page will determine the format of the data which will be made available to your affiliate partners.
      
      
   1. MD5 Only - this setting is used when the data you plan on uploading to this list is already in MD5 format.  All data on this list will be stored in MD5 and any new Opt-Outs being collected will be hashed in MD5 and the plain text version of the Opt-Out will not be stored. 
   2.  
   3. *Please note -  if you prefer to preserve the plain text version of each Opt-Out captured using our Opt-Out Links, then it is best to use the Plain & MD5 storage setting.  If you don't have the plain text version of your data and the only option is MD5, then reach out to support@optizmo.com for a workaround.
   1. 
      SHA-512 - we support the distribution and storage of SHA-512 data if you prefer a more robust hashing method.  Similar to MD5 only, we will not keep the plain text version of phone numbers collected using our Opt-Out Links, when SHA-512 is used.  Also, there are a few other things to keep in mind when electing SHA-512. (link to article)
2. 7.  For Opt-Out List Access, you would select your preferred options, if different than your previously selected Default Setting. As an example, if your default Mailer Access Setting is MD5 Encrypted Phone Numbers, and Override Default Settings is chosen here, then you select Plain Text Download Phone Number Format, this will set the access format as Plain Text for this Opt-Out List throughout the system.  In most cases, advertisers will keep the Use Default Settings enabled since this follows the default rules found on your Settings {add link} page.  
3.  
   Download Format:
   Plain Text Numbers - Mailers can see the phone numbers in plain text.
   MD5 Encrypted Emails - Mailers can't see the plain text version of the numbers for added security. What is MD5 Encryption?
   List Cleansing - The Mailer would have the option of uploading their Opt-In or Mailing List and scrubbing it against your Opt-Out List. They would then receive the new cleansed list and a list of any duplicates in the scrub.
   Download Deltas - Your choice to allow Download Deltas is really determined by the size of your Suppression List. The shorter/smaller the list - the faster the download. By enabling this setting, Mailers will be permitted to download only the changes or the list of phone numbers that were added since their last download, rather than needing to download the entire list again.
4.  
5. 8. If you already have a current Opt-Out List, you may upload it within the Existing List Upload section using one of the valid file format types.

• In General Settings, you have the option to How to Add an OPTIZMO Managed Domain. If you choose to utilize this function, then enable the setting and select the Custom Domain of your choice from the drop-down menu when it appears.
• To save your settings choices, click the blue Create List button.

If you have further questions, please contact us at: support@optizmo.com