Overview

OPTIZMO's Brand Integrity allows you to monitor creative compliance and maintain brand standards effectively. You can easily review the subject line, from address, sender address, and email body against your brand's standards.

You can enable and then access Brand Integrity from the left-side menu on the home page inside your SUPPRESS account. This tab will give you an overall view of all of the available Brand Integrity Creatives and details. 

 

Brand Integrity Creative Listing Page

The listings page will show you all of the Creatives that are in review for the last 30 days. You can add additional filters to display those that are:

• • Approved
  • Have a Brand Integrity Notice Sent to the affiliate
  • Closed
  • Received in the last 90 days
  • Affiliate and Campaign name

 

When a recipient unsubscribes, they are given the option to forward the email received. The Creative Details, Campaign Details, and Creative URL's are then forwarded to your Brand Integrity Dashboard for review. 

 

Brand Integrity Creative (BIC) Details Page

• BICs are not visible until fully processed (duplicate detection, SE linking, and whitelist detection).
  • This occurs after SE detection is completed for the day.
• The page provides visibility into key creative components:
  • HTML (view & download)
  • Friendly From
  • Subject
• Additional features include:
  • Links Overview Table – Displays all extracted links.
  • Campaign Details – Shows the advertiser, campaign, affiliate, and linked send event.
  • Violations – Users can raise a violation if the BIC violates campaign marketing guidelines:
    • customizable message
    • The affiliate is notified via email, with BIC details and HTML for review.
  • Whitelisting – Users can whitelist BIC components (content, friendly from, subject):
    • If all components are whitelisted, the BIC is automatically approved.
    • If a new BIC contains only previously whitelisted components, it is also automatically approved.
  • Campaign Whitelist View – Shows all approved and unapproved components, with the ability to toggle approval status.

Manage Creative Whitelisting

To review or make changes to your campagin's creative whitelisting, select the Manage Whitelist button from one for the campaign's creative: 

 

Here you can review stats related to your specific Friendly Froms, Subjects, and Body, as well disabling previously approved whitelisting as your creative needs change.

 

 

Creative URLs

In the next section below, you will find the Links Overview. This is a collection of all of the links that are being used within the email body, images, redirect trees to external addresses, and unsubscribe links. This allows you to easily track any links being added to the creative and quickly identify any broken or expired links. 

 

Creatives Attached to Send Events

Brand Integrity Creatives and Details will also be displayed at the bottom of the Send Events. Starting from the Suppression Compliance tab, select the Send Event of your choice. If there are any Brand Integrity Creatives and details available associated with this send event, they will be presented at the bottom of the page. 

 

Brand Violation Notice

If you encounter a violation, you can easily send the Brand Violation Notice to your Affiliate via email or by sharing a public link to the page. This notification includes corrective action and a copy of the creative that was deployed. 

 

The Affiliate will receive a Brand Integrity Notification containing the Campaign, Advertiser, and Affiliate details. The Creative details are provided in the notice as well. This will include the Date, Subject Line, From Address, and Sender Address. The Affiliate is also given the option to download the HTML creative. 

We hope you enjoy the new experience with Brand Integrity! We look forward to providing our partners with a better and more efficient platform and adding future tools to streamline your processes.

 

If you have further questions or need assistance, please contact us at support@optizmo.com