Q: What the heck is an Opt-Out Redirect Credit?
A: When a consumer unsubscribes from an email message, CAN-SPAM requires that a confirmation of that opt-out request must be provided. When you choose to take advantage of earning credits, we are simply providing this confirmation message on a content site hosted and managed by OPTIZMO. We serve other ads among the articles, and apply a per-1,000-redirects credit directly to your bill (essentially we are buying your exit traffic on a CPM model). You earn money immediately by just turning it on! See an exact replication of what the consumer would experience by opting out via this link (include link for clarity).
Q: Simple enough, and I like the idea of reducing my bill. How do I start collecting Opt-Out Redirect Credits?
A: Just click the “Start Collecting Credit” button on the “Opt-Out redirect Credits” page in your UI! There is no technical work, or anything else to do!
Q: I am collecting Credits, but my Opt-Out Redirect Credits page shows less than 100% of my eligible Opt-Outs are being counted. Why?
Q: How will I see these Credits applied to my bill?
A: There will be a line item added to your Invoice/Receipt showing “Opt-Out Redirect Credits” and an amount deducted from that invoice. This figure is derived directly from the Credits page in your UI.
We will credit your account for all opt-outs successfully redirected to the athomedaily.com site. If your credit amount exceeds your monthly billable amount, we would simply roll that credit over to the following month. Roll overs expire after 60 days, if not applied.
Q: How can I tell which Advertisers in my Network Account have this feature turned on?
A: By default, all Advertiser profiles in a Network/Agency account will be enabled when you turn on the Feature. If you want to disable any Advertiser’s opt-outs from being redirected, you may do so in their individual settings.
Q: How can I become an Ad Partner and run my own ads on the opt-out redirect site?
A: While this option is not available yet, we hope to roll out a more robust set of capabilities around this feature very soon!